Google is entering the creative design market with Google Pics, a new image creation and editing tool that will become part of the Google Workspace suite for business customers and premium Google AI subscribers.

Powered by Google’s Nano Banana image-generation model, the product will roll out over the coming weeks to most Workspace customers and Google AI Pro or Ultra subscribers.

Like popular design tools such as Adobe Express and Canva, Google Pics is intended for everyday design tasks in professional and personal settings. Users can create posters, social media posts, illustrations, and other visual content.

Unlike Canva, where artists, illustrators, and photographers can publish templates, graphics, photos, and other artwork to a marketplace and earn royalties, Google Pics focuses on AI-generated content produced by a model trained on artists’ work.

It also differs from Adobe Express, which creators often use to produce original work. Google Pics is primarily a prompt-based creation tool rather than a platform for designing content from scratch.

The app includes editing tools for isolating and transforming objects, modifying or translating text within images, and performing other adjustments. It also supports collaborative editing and can generate multiple versions of a requested image, allowing users to select the best result.

Google Pics will be integrated into Google Workspace, beginning today with Docs and Slides. According to the company, support for Google Drive will follow later.